Since Facebook advertising is considerably new in comparison with the other traditional internet marketing and advertising methods such as search engine optimization, pay per click, and the like, it is understandable to make initial mistakes and at some point we will bundle in whatever we are doing and that is actually an invaluable part of the learning process, the best way of knowing the things that you should and should not do again. So in order to minimize losses and maximize the Facebook ads that you are willing to place, here are some of the most common mistakes that can be done with Facebook advertising.You may notice that the makers and maintaining management group of Facebook is continuously making it sure that the most popular social networking website in the world remains to be user friendly and very navigable and this is one of the aspects that makes Facebook very popular – its easy to use and uncomplicated interface makes this website enticing to use whatever age group you are in and whatever Facebook function you want to use from uploading pictures to real-time chatting to updating your profile information. And one of the biggest errors that you can make is attaching a website to Facebook that is very complex and intricate, not in line with the ordinary browsing capabilities of Facebook’s regular users and this would really pose serious issues with your capacity to encourage these people to read on and even purchase anything that you have for them since you would not even be able to convince them to go back to your website, much less tell their friends about your website.So do not be surprised if your website traffic is a bit thin and your conversions are almost near to zero if you have a very technical website or if your web pages have not been arranged to allow free flow of surfing, devoid of any irritating pop ups and very complicated roundabout procedures in order for one to be able to even get around to buying anything off your online shelves. So if you feel that you have very good products and that they would really be useful to your target market in Facebook, it is high time that your website undergo a total content revamp, or at the very least a renovation especially on the processes, and maybe a little on the marketing and selling lines and tags ensuring that everything is interesting. It would be a pity if you have already enticed them to click on the link of your website only to find out that they were having a hard time accessing what they wish to see on your website.
It is no secret that Facebook is hot right now and is becoming even more popular by the day. With over 800,000,000 users worldwide Facebook has gone from being a simple social network to a communications system that can no longer be overlooked by entrepreneurs and mega corporations alike. When the internet first started to take the world by storm, big companies like Nike, McDonald’s and others would have their web site’s address posted in ads, now they link people to their Facebook page instead because they realize the marketing and income potential it possesses. Here are 5 very important things you need to know about Facebook advertising if you want to use the site to its fullest potential for marketing purposes.1. Clear Message and Clean DesignOne of the first mistakes many would be Facebook marketers make is in creating a page for their business that looks just like an ordinary social page out there. The fact is your business page isn’t for socializing, it is for advertising. To facilitate that, you want the design to revolve solely around your business and your offer. You don’t want irrelevant posts on your wall, you don’t want irrelevant images in your photo album and you don’t want important information such as discounts, coupons and contact info buried.2. Have a Call to ActionForgetting to have a strong call to action is a very common mistake for those new to marketing. All the advertising in the world is useless if you don’t have a strong call to action. People don’t want to have to bother thinking for themselves on what to do next after they read an ad, they want you to tell them what to do. Use strong phrases like “Don’t Wait, Click Here for Instant Access,” or something along those lines. Tell visitors exactly what you want them to do.3. Give Visitors an IncentiveThe most successful Facebook fan pages are often the ones that have a huge coupon or some other type of offer front and center when visitors land on the page. In addition to telling people to act you have to give them a reason to act. Special offers, coupons, discount codes, special memberships and more is a great way to entice visitors to take action. Additionally there are apps out there that allow you to get visitors to click the “like” button in order to take advantage of these offers as well as allowing you to capture other info about them which in turn allows you to more accurately target your demographic.4. Lead CapturingAs briefly mentioned in the above paragraph you want to do everything you can to get your visitor’s information. Age, location, sex and related info is great for narrowing your demographic but capturing your visitor’s email address and other contact info is the real prize. Once you have this you can market to them over and over again. There are apps and software that can do this for you, allowing visitors to opt into your mailing list and more.5. Good Use of ImagesPictures speak louder than words, especially on the Internet. Don’t have a huge block of text as the first thing a person sees when they land on your Facebook page, give them an attractive image in the little profile space on the left and another large, eye-catching image front and center. As mentioned previously this can be an image to advertise a coupon, special offer or something of that nature. Combining this image with your call to action is also a great idea since you want your call to action above the fold since many visitors won’t scroll down anyway.